Joon Silverstein

Joon Silverstein is Chief Marketing Officer at Coach, where she leads brand-building and marketing-led growth strategies to position the brand as a platform for self-expression. Since joining in 2014, she has driven transformation across customer experience, ecommerce, marketing, and sustainability. She founded Coachtopia in 2023, a circular fashion sub-brand recognized by Fast Company’s World Changing Ideas and Most Innovative Companies lists, winner of the 2024 CFDA Innovation Award, and described by Vogue Business as “the type of drastic change that fashion needs to embrace.” Joon has shared Coachtopia’s learnings globally, from a TED Talk on reimagining waste to a leadership series at the UN COP29 Climate Change Conference.

She began her career as a cultural anthropologist with a BA from Columbia and Fulbright fieldwork, later earning an MBA from Harvard Business School.