New York Nico

New York Nico (Nicolas Heller) is a filmmaker, author, and social media creator born and raised in NYC. Called the “unofficial talent scout of NYC” by The New York Times, he documents the city for over three million followers across platforms. In 2024, he published the best-selling New York Nico’s Guide to NYC, celebrating essential spots and the characters behind them. Known for spotlighting real people, Nico’s authentic style has shaped campaigns for the Knicks, Meta, Nike, MLB, Calvin Klein, Kith, Timberland, and more, as well as films like his most recent, which premiered at the Tribeca Film Festival. He frequently champions small businesses, notably raising funds during the COVID-19 pandemic to help keep shops open. In 2021, President Joe Biden honored him with the President’s Lifetime Achievement Award for his work.