Jina Song

Jina Song is Head of Creative at Scentbird, where she leads the vision for brand identity, packaging, and campaigns across its fragrance and beauty portfolio. She began her journey in fragrance with Mariah Carey’s iconic Butterfly and went on to shape global launches at Estée Lauder for Michael Kors, Tory Burch, Marni, and Coach. At LVMH/Kendo she guided Marc Jacobs Beauty and Ole Henriksen Skincare, and at Coty Luxury she expanded Philosophy across categories, including fragrance.

Most recently, Jina reimagined Drift, transforming it from a small cult favorite into one of Scentbird’s fastest-growing brands. The rebrand unlocked its full potential, turning a quiet success story into a cultural force that resonates with a new generation of fragrance lovers. With more than 15 years in luxury and beauty, Jina brings a unique perspective on how scent branding doesn’t just sell fragrance, it shapes memory, identity, and cultural connection.