In this session...
Join Loren Brill Castle, founder and CEO of Sweet Loren’s, in conversation with digital media coordinator Ryan Weitz to explore the brand’s swift pivots and creative approach to a recent TikTok naming mishap that resulted in millions of views, a massive sales jump and huge increase in followers. It’s a Sweet Loren’s + RYAN collab.
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We’ve all made mistakes at work, just usually not as public as this one. One evening, Ryan Weitz digital media coordinator for Sweet Loren’s, accidentally changed the Sweet Loren’s brand TikTok name to her own. TikTok wouldn’t allow her to change it back for SEVEN DAYS. The brand embraced the temporary new name and turned every social media manager’s greatest dread into the sweetest mistake of all. The bold move paid off resulting in millions of views, a +277% sales jump and +32% increase in followers.
Join Loren Brill Castle, founder and CEO of Sweet Loren’s, in conversation with Ryan Weitz to explore the brand’s swift pivots and creative approach. Sweet Loren's is the #1 natural brand in the refrigerated dough category in the US, with distribution in over 35,000 stores nationwide.
Attend this session to learn how embracing mistakes with authenticity can lead to bold business impact.
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What You'll Learn from This Session...
- Learn how embracing mistakes with authenticity can lead to bold business impact.
- Discover the value of developing a culture that leads with compassion and embraces daring ideas.
- See why humanizing your brand’s presence not only boosts engagement, but amplifies your voice in the marketplace.
