In this session...
Advertising on the Super Bowl is a big investment and it is important to support and surround it.
And that’s exactly what FOX and Open Influence did to support an ad running in this year’s Super Bowl on FOX to drive buzz around its new reality competition series, Extracted.
Creators that participated included: Colleen Reed (Love is Blind), Arie Luyendyk (Bachelor, Bachelorette and Traitors), Alexandra Stewart (Love Island) and many, many more from Survivor, Big Brother, Love is Blind, Bachelor and other shows!
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Attendees will hear more about what made this campaign unique:
- 50 creators activated at scale
- Super Bowl + Reality TV—FOX introduced Extracted to millions during the biggest TV event of the year, and creators brought the conversation online.
- Authentic, trend-driven content—Creators used popular TikTok formats like reaction videos and green screen edits to make the promo launch interactive and buzzworthy.
With reality TV, creator reactions, and the Super Bowl conversation colliding, this campaign tapped into massive cultural moments to drive excitement for FOX’s next big hit across multiple platforms, including: TikTok, YouTube Shorts, etc.
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What You'll Learn from This Session...
- Creator Empowerment: How OI and FOX amplified voices and shaped brand narratives.
- Leveraging Talent: The strategic use of reality show celebs to strengthen brand identity.
- Strategic Innovation: Aligning creator-driven content with business objectives to drive engagement and viewership.
- Cultural Relevance: Staying ahead of trends to remain competitive in a digital-first world.
