In this session...
Today’s dining and hospitality space sees thinner profit margins, decreased diner presence, and skyrocketing costs, making it more challenging to not only establish a standout presence, but build a noteworthy brand for the long haul. Resy CMO Hannah Kelly will discuss the creative tools deployed in efforts to generate – and sustain – virality in the unforgiving industry, and hear from industry leaders on how that’s helped them become community mainstays while remaining authentic to the heart and soul of their work.
What You'll Learn from This Session...
- Tactics that reinforce longevity in one of the most unforgiving industries - and fickle customer bases - out there
- How to activate against authentic experiences that draw audiences in
- Ideating "surprise and delight" moments without exorbitant spend
