In this session...
Smart brand marketers know that in today’s data-driven landscape, emerging platforms such as mobile apps and new AI tools are becoming essential for modern advertisers– and will only be more prevalent in the future.
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Brand advertising is the most important investment a brand can make for its future growth. Uncover the value of balancing performance-driven strategies and brand building initiatives, with our fireside chat sharing actionable insights on how they've successfully integrated app and AI innovation to ensure sustainable growth.
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What You'll Learn from This Session...
- Understanding the critical role of a measurable and optimizable mid-funnel
- How to unlock growth amidst uncertainty and change
- The need for a holistic approach to marketing
- How to leverage apps to drive brand loyalty
