In this session...
Video is poised to dominate advertising, projected to hit $220B by 2028—44% of all ad spend. From CTV and AVOD to social platforms and live sports, video is reshaping the ad landscape. In this fireside chat, MediaRadar CEO Matt Krepsik unpacks how shifting content, distribution, and AI are transforming media strategies—and how marketers can better navigate this video-first era.
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Video is on track to dominate advertising, with spend projected to reach $220B by 2028—roughly 44% of all ad dollars. The explosion of CTV, AVOD, social video, and live sports is fragmenting how audiences engage with content and how brands must allocate budgets. At the same time, AI is reshaping targeting, measurement, and creative optimization, raising both new opportunities and new risks. In this fireside chat, MediaRadar CEO Matt Krepsik explores how marketers can adapt to this video-first era: unifying data across linear, streaming, and social platforms; building outcome-based measurement frameworks; and finding balance between UGC, live sports, and premium programming. Attendees will walk away with practical strategies for thriving in a shifting media ecosystem—one where sight, sound, and motion continue to define the most powerful connections between brands and audiences.
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What You'll Learn from This Session...
- Understand the forces driving video ad growth as U.S. ad spend heads toward $500B by 2028, with streaming and video leading the charge.
- Learn how data creates competitive advantage in unifying measurement across linear, streaming, and social platforms.
- Get practical advice for staying ahead, even if your organization feels behind, and hear predictions on the single biggest driver of video advertising over the next five years.
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