In this session...
We spent the week fearing it and debating it. Now let's dismantle it.
A lineup of the country’s best comics take AI to task in a hilarious roast, where feelings are only hurt when prompted. We’re closing out AWNewYork25 with a show built for the biggest of stages. And it wouldn’t be a roast without a counter roast from our artificial guest of honor. Yes, AI will be listening and responding!
This AWNewYork exclusive show is proudly presented by Advertising Week and Brand Up Comedy, with thanks to IV.AI for the technology.
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Brand Up Comedy is a creative agency that connects brands with comedians to craft content that’s funny, memorable, and shareable. We help brands cut through the noise by blending humor with marketing, producing everything from short-form social content and digital sketches to live events and commercial campaigns. Our approach is collaborative: we work with both established and emerging comedians to develop authentic, brand-aligned comedy that resonates with audiences. Whether it’s a social media activation, a custom video series, or a live activation at a conference, Brand Up Comedy brings humor to marketing in a way that humanizes brands, drives engagement, and creates cultural relevance. Essentially, we turn advertising into entertainment, giving brands a voice people actually want to hear—and laugh at.
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What You'll Learn from This Session...
- AI may be here, but it lacks personal human experiences. Like that time you forgot your client's name when introducing them to your boss.
- CMOs and the ad industry are still indispensable because no AI can sell a client on a $5M Super Bowl spot with a dancing raccoon at 2 a.m.
- Clicks impressions and conversions are fine but nothing beats the ROI of a perfectly timed joke about your own campaign misfires.
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