In this session...
Colin & Samir—TIME100 Creators and two of the most trusted voices in the creator economy—reveal what it truly takes for brands to capture attention and stay relevant in a creator-driven world. With 15 years of experience working with brands on YouTube, they’ll share how to embed your message inside the creator ecosystem—not just around it. Gain actionable strategies for partnering with creators, measuring impact, and crafting content that thrives in today’s algorithm-driven landscape.
What You'll Learn from This Session...
- How to authentically position your brand within the creator ecosystem and optimize for trust, not just reach
- What CMOs need to know about today’s creator-driven culture
- How to develop scalable, platform-native content formats
- Strategies for building meaningful creator partnerships
- How to measure success beyond vanity metrics in digital campaigns
