Tracks Venues

In this session...

Josh Richards and Brianna LaPaglia, co-hosts of the viral BFFs podcast, are redefining Gen Z culture. With millions of followers and explosive reach, they blend raw honesty, sharp humor, and unfiltered stories that resonate deeply. In this session, they’ll share how BFFs became a cultural powerhouse driving conversations around pop culture, mental health, and the creator economy. Get an insider look at how they turn real-life moments into media gold and shape the future of Gen Z storytelling.

What You'll Learn from This Session...

  1. How BFFs built a massive, loyal Gen Z audience through raw honesty and relatable storytelling
  2. Strategies for turning viral moments into lasting cultural influence
  3. The role of authentic conversations in driving mental health awareness and social dialogue
  4. Insights into navigating and shaping the evolving creator economy
  5. Behind-the-scenes of growing a media brand that blends pop culture, comedy, and real talk

Presented with


Speakers

Josh Richards Entrepreneur, Multi-Hyphenate Creator & Cultural Architect CrossCheck Studios
Brianna LaPaglia Media Personality + Cultural Commentator
Kayla Cobb Senior Reporter, TV and the Creator Ecosystem The Wrap

Event Details

Event Type Session