In this session...
AI is no longer just a buzzword—it’s a tool CMOs and marketers alike must learn to put to work. This session breaks down how to move from high-level vision to practical application, outlining the steps marketers can take today to integrate AI into campaigns, content, and customer experiences. In this session, Mastercard Chief Marketing and Communications Officer Raja Rajamannar will cover real-world use cases, the pitfalls to avoid, and the playbook for embedding AI into marketing strategies that drive measurable impact.
What You'll Learn from This Session...
- AI as a Practical Marketing Tool
- Driving Measurable Impact
- Playbook for Action
