In this session...
Why relevance, not reach, will define the next era of commerce media
This session explores how commerce media is evolving from a monetization lever into a strategic engine, powered by first-party data, AI decisioning, and owned channels. We’ll unpack the technologies reshaping the space, the shifts in consumer expectation driving urgency, and the emerging opportunities for brands to grow revenue, deepen engagement, and build defensible advantage.
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Why relevance, not reach, will define the next era of commerce media
This session explores how commerce media is evolving from a monetization lever into a strategic engine, powered by first-party data, AI decisioning, and owned channels. We’ll unpack the technologies reshaping the space, the shifts in consumer expectation driving urgency, and the emerging opportunities for brands to grow revenue, deepen engagement, and build defensible advantage.
Join industry leaders at the intersection of commerce, media, and technology as they look ahead to what’s next, and what it takes to lead in the age of real-time relevance.
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What You'll Learn from This Session...
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