In this session...
This panel will explore industry challenges around brand safety and how FOX, with Mobian, delivers scalable, culturally connected messaging. By moving beyond outdated tools and leveraging audience context across FOX, YouTube, and social, together, FOX and Mobian will help brands reach consumers in the right moments, ensuring messages break through and truly resonate.
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This panel tackles the industry’s biggest brand safety challenges and how outdated tools block advertisers from reaching valuable audiences. FOX and Mobian are partnering to deliver smarter, context-driven solutions that ensure brands connect with viewers at the right moments, whether deeply engaged or casually browsing. Extending beyond FOX platforms to YouTube and social, this approach combines scale, cultural relevance, and precision to deliver messages that resonate.
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What You'll Learn from This Session...
- Closing Brand Safety Gaps: FOX and Mobian are addressing flaws in outdated brand safety tools that block advertisers from reaching valuable audiences with accurate, brand-safe messaging.
- Context-Driven Connections: By understanding audience behaviors, whether fully engaged or casually browsing, FOX will help brands deliver messages that resonates in the right moment.
- Cross-Platform Reach: Extending beyond FOX properties to YouTube and social platforms, FOX and Mobian’s partnership will ensure scalable and culturally relevant campaigns across all major platforms.
