In this session...
The algorithm surfaces unfamiliar or niche content that hooks young people — turning passive curiosity into obsession. This gives rise to a new class of trusted nano-experts (niche creators), and shifts the mechanics of influence from mass to micro.
Audience engagement agency Word on the Curb will delve into how brands can lean into this reality, which creators need to be engaged with and how to stop the scroll, touch the soul and create purchase-intent amongst youth audiences.
