In this session...
An honest conversation about where the ad market is in 2025 and what does that mean for growth in 2026. Looking at trends, growth drivers and the impact of AI, the discussion will focus on what the future may bring and how planners to presidents can prepare with the right strategy and tactics to be successful in a rapidly changing media-ecosystem.
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An honest conversation about where the ad market is in 2025 and what does that mean for growth in 2026. Looking at trends and growth drivers, the discussion will focus on what the future may bring and how planners to presidents can prepare with the right strategy and tactics to be successful in a rapidly changing media-ecosystem. The conversation will cover AI's role in SEO, how pricing pressure in CTV is driving innovation and how the economy will play a role in category spend.
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What You'll Learn from This Session...
- Programmatic as the growth driver in CTV
- Why Live Sports is still good business for linear TV
- Strategies for success in a tough macro-economic market
- Predictions for growth in 2026
- How AI agents are turning overwhelming ad data into real-time, actionable intelligence for faster, smarter decisions.
