In this session...
A new study from DISH Media reveals how incorporating deterministic addressable TV alongside traditional TV and streaming can deliver substantial gains in both reach and revenue. You'll learn how reallocating even a small portion of your budget to addressable TV can transform campaign results, especially among high-value light TV viewers, and how those gains translate to real outcomes.
What You'll Learn from This Session...
- Understand the differences between deterministic and probabilistic data.
- Learn how Addressable TV drives impact across the full marketing funnel.
- Gain practical guidelines to maximize media strategy effectiveness.
- Equip your team with tools to achieve measurable success.
