In this session...
When someone’s in a mid-life crisis, we associate that with adventure seeking and making flashy impulse purchases.But what does consumerism look like during a quarter-century crisis? And are we collectively in one right now?
Reflecting on 25 years of rapid change, Advertising Week and Cint partnered to study consumer sentiment comparing the turn-of-the century to now. We'll debut the findings live, diving into a "perception gap", a stark generational divide, and shifting spending and saving priorities.
What You'll Learn from This Session...
- Do consumers believe life is better or worse now than it was 25 years ago? How does this differ demographically?
- Is there a perception gap in terms of inflation?
- What industries do consumers tie most to life improving or life getting worse? What roles do brands play in this?
- How have consumer priorities shifted when it comes to saving and spending?
- How does recency bias surrounding current political events and shifts in the global economic landscape over the past 6 months impact how consumers reflect back on the past 25 years?
