In this session...
Creativity today is being redefined—not just by AI, but by how we make, learn, and share. Being best-in-class isn’t about shortcuts, but the courage to try, commit, refine, and value process as much as product. In this fireside chat, Instrument CCO Nishat Akhtar and ŌURA’s Head of Brand Design, Benjamin Parisot, explore the tension AI creates—efficiency for business, imagination for creatives—and the opportunity to combine both with authenticity, taste, and a relentless willingness to learn.
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Creativity today is being redefined—not just by AI, but by how we make, learn, and share. To be best-in-class now isn’t about shortcuts, but about the courage to try, commit, refine, and value process as much as product. In this fireside chat, Instrument CCO Nishat Akhtar and ŌURA’s Head of Brand Design, Benjamin Parisot, will explore how AI creates a tension: efficiency for business, imagination for creatives. The opportunity lies in combining both—leveraging technology to accelerate, while doubling down on distinctly human qualities like taste, authenticity, and curiosity. Together, Nishat and Benjamin will unpack what separates the best from the rest: not just skill, but a relentless willingness to learn and the courage to build with an authentic voice. Because in an era of rapid change, no one can compete with your authentic self.
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What You'll Learn from This Session...
- Creativity isn’t shortcuts—it’s courage.
- Process matters as much as product.
- Curiosity beats nostalgia.
- AI is tension and opportunity.
- Taste and authenticity are the ultimate edge.
