In this session...
In today’s real-time world, driving long-term brand perception shifts requires designing creative campaigns for media optimization - where every new act of creation becomes an act of data insight creation. Together, T-Mobile and Monks develop real-time brand strategies designed to drive feedback, creating a flywheel effect of customer insights. This discussion explores how constant iteration can bridge brand ambition and real-time media effectiveness by embracing curiosity around ideas, audiences and media channels.
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Join James Stephens, EVP Head of NAMER at Monks and Ronan O’Mahony, Senior Director of Advertising at T-Mobile for a discussion on multi-dimensional creative ideas that resonate across diverse audience segments. Discover how to identify dynamic campaign variables that enable ongoing experimentation and learning, and how Monks and T-Mobile implement real-time feedback loops that fuel both short-term optimization and long-term brand growth. Expect a lively discussion at the
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What You'll Learn from This Session...
- How flexible creative systems create space for real-time optimization and learning
- How to connect with more audiences through multidimensional content design
- The importance of short-term and long-term data feedback loops
