In this session...
"In 2025, Latino purchasing power soared to $4.1 trillion, and Latinos will make up to 30% of the US population by 2050. Yet brands and media companies often struggle to reach the sector, which contains huge diversity in terms of national origin, cultural references, language preference and many other factors. In this panel, podcast executives and creators will talk about what has worked and what hasn't in their quests to build media brands that speak to Latino audiences."
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In 2025, Latino purchasing power soared to $4.1 trillion, and Latinos will make up to 30% of the US population by 2050. Yet brands and media companies often struggle to reach the sector, which contains huge diversity in terms of national origin, cultural references, language preference and many other factors. Recently, the New York Times identified the podcast company Futuro Media as one of the few US-Latino oriented media brands to gain traction, pointing to a loyal audience for its podcasts and awards like the Pulitzer Prize. Futuro Media's Marlon Bishop joins Alana Casanova- Burgess, host of the critically-acclaimed La Brega podcast, and podcast marketing executive Anhelo Reyes to talk about what has worked and what hasn't in their quests to build media brands that speak to Latino audiences.
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What You'll Learn from This Session...
- Be specific and know who you are speaking to. Overgeneralizing about diverse Latino audiences can seriously backfire.
- Understand the language preferences of who you want to reach — English, Spanish or Spanglish. Know when bilingualism makes sense and when it doesn't for your brand. "
- Don’t pigeon-hole yourself with cultural tropes — any story told by a Latino is a “Latino story”
