In this session...
Podcast advertising isn’t complicated — but most brands overthink it. In this session, hear how Ollie’s CMO Allison Stadd leveraged podcasts as a growth strategy, alongside insights from Adam McNeil (ADOPTER), Matt Bahr (Fairing), and Matt Drengler (Podscribe). Learn why podcasting works, how to launch and scale effectively, and how to measure ROI with confidence. Walk away with data, strategies, and actionable steps to grow your brand through this channel.
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Podcasting has become one of the most powerful, yet misunderstood, growth channels. Too often, marketers assume it’s too niche, unscalable, or impossible to measure. This panel will prove otherwise with blunt insights, real-world data, and real. Allison Stadd, CMO of Ollie, shares Ollie's podcast strategies and growth. Adam McNeil (ADOPTER) adds the framework that has driven $100M+ in podcast spend for high-growth brands like Ollie. Matt Bahr (Fairing) reveals what surveys say about podcast influence in the customer journey, while Matt Drengler (Podscribe) explains how attribution has evolved beyond the “wild west.” Together, they’ll show why podcasting works, how to launch and scale effectively, and how to measure success with confidence. You’ll leave with data-backed strategies and a clear roadmap to harness podcast advertising for brand growth.
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What You'll Learn from This Session...
- Why Podcast Ads Work, and Why You Need to Start Today.
- A Simple Podcast Launch Framework
- How to Measure Podcast's Impact
- The Tools and Strategies used by Podcast Ad Buying Experts
- Pitfalls to Avoid in Scaling
