In this session...
For advertisers aiming to connect with diverse audiences- locally, nationally, and internationally. Ad strategies often overlook what makes audio unique: its power to cross cultures and borders. This panel explores how brands can scale campaigns across regions without losing impact. Learn how to adapt creative for local nuance, reach multicultural and diaspora audiences, and measure success globally.
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Podcast listening has become a global habit, but most advertising still treats it as a local channel. Running campaigns across borders means more than just translating scripts; it requires cultural awareness, tailored creative, detailed audience targeting, and measurement that accounts for different markets. In this session, you’ll learn how advertisers can reach multicultural audiences in the U.S. and international listeners, while keeping targeting and measurement consistent across markets. You’ll hear from experts discussing how to avoid common pitfalls, from tone-deaf messaging to over-generalized targeting, and instead build ads that resonate authentically with audiences across languages and geographies. For marketers ready to think bigger about audio, this panel offers practical guidance and real-world examples of how to turn borderless listening into borderless brand growth.
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What You'll Learn from This Session...
- From Local to Global: Why brands should think beyond U.S. borders or U.S. mainstream audiences. Why and how to start building campaigns that resonate across cultures and regions.
- Integrating Audio into the Broader Digital Mix: Why audio isn’t siloed and how advertisers can use podcast and digital audio alongside programmatic, video, and display to extend reach and efficiency.
- Cultural Adaptation in Creative: It is more than translation. How to avoid one-size-fits-all messaging by tailoring language, tone, and format for multicultural and diaspora audiences.
- Smarter Targeting & Segmentation: How new technology enables precise audience targeting across language, generation, and geography without heavy reliance on cookies.
- Measuring Success Across Borders & Cultures: What KPIs and frameworks actually work when measuring diverse audiences: brand lift, attribution, and consistent benchmarks.
