In this session...
As podcast advertising fragments across short-form daily updates, longform discussions, audio-first experiences, and YouTube-native video, brands need sophisticated strategies for each format. This panel brings together industry leaders to decode the host endorsement vs. non-endorsed landscape across every platform. Not all podcast formats—or host reads—are created equal. We’ll reveal what’s working for advertisers now and what’s coming next.
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Glenn Rubenstein (Agency Founder at ADOPTER Media), Jenni Skaug (Chief Growth Officer at Audioboom), Giancarlo Bizzarro (Vice President of Sales at Crooked Media), and [Advertiser TBD] reveal the pricing models, creative strategies, and delivery formats driving today's podcast ad success. Compare CPM versus share-of-voice trade-offs and discover how buying tactics differ for daily versus weekly shows. Learn how audience size affects measurement and which tactics drive performance versus awareness at scale. The panel explores the balance necessary to succeed, showing how to maximize host credibility while scaling efficiently through proven approaches. Whether you're deploying test budgets or managing million-dollar campaigns, you'll leave with actionable frameworks to navigate pricing, creative development, and media allocation—building portfolios that blend automation's efficiency with the authenticity only hosts deliver.
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What You'll Learn from This Session...
- The Format Formula: Matching Message Length & Frequency to Show Cadence
- CPM vs. Share of Voice: Why Different Shows Demand Different Math
- Adapting Audio Creative for Visual Consumption
- Navigating the evolution of YouTube's creator-driven ads platform
- Awareness vs. performance and what scale means for each.
