In this session...
Adam Friedland (comedian, host of The Adam Friedland Show), Oxford Road and Chime discuss the evolution of podcast sponsorships an how creators and brands can work together creatively to achieve greater results.
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The panel will unpack how the relationship between creators and brands has shifted beyond traditional ad placements into more collaborative, storytelling-driven partnerships. Expect candid insights on the future of content monetization, how authentic integration fuels both audience trust and brand performance, and why the most impactful campaigns are built on creative synergy rather than cookie-cutter ad models.
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What You'll Learn from This Session...
- How podcast advertising is evolving from transactional ad buys into long-term, collaborative partnerships that align creators’ voices with brand values.
- Practical ways to move beyond traditional pre-rolls and mid-rolls, leveraging storytelling, co-creation, and format experimentation to create campaigns that feel natural and drive measurable results.
- Why authentic creator-brand alignment builds trust with audiences, and how brands can achieve both cultural relevance and marketing performance when partnerships are done right.
