In this session...
Gaming doesn’t just entertain audiences, it engages them in ways CTV or social never could. The mechanics of play, goals, challenges, and rewards, activate the same motivators that keep people streaming shows or bingeing TikToks, but with deeper participation. That’s why gamified ads drive 2–3x higher brand recall than standard video and keep players engaged for minutes instead of seconds. This session will unpack how brands can harness the psychology of play to transform media from something audiences watch into something they do — turning attention into action and entertainment into measurable impact.
What You'll Learn from This Session...
- Engagement That Sticks: Discover why gamified ads drive 2–3x higher brand recall than standard video by turning passive viewing into active participation
- The Psychology of Play: Learn how mechanics like goals, challenges, and rewards tap into the same motivators that fuel binge-worthy entertainment — but with deeper, longer-lasting engagement.
- From Attention to Action: See how brands are transforming media into interactive experiences that convert entertainment into measurable business impact.
