In this session...
Gaming isn’t just about engagement, it’s about conversion. With billions of players worldwide, gaming is now one of the most powerful engines for commerce. From rewarded ads that drive direct purchases, to in-game stores and virtual items that blur the line between play and pay, the opportunity for brands goes far beyond awareness. This session will unpack how advertisers can move from impressions to transactions, exploring best practices in gamified commerce, purchase-triggered rewards, and shoppable moments inside player experiences. A brand case study will demonstrate how gaming activations translate directly into measurable sales impact.
What You'll Learn from This Session...
- From Awareness to Action: Learn how gaming activations can go beyond impressions, directly driving purchase intent and measurable sales.
- Gamified Commerce in Action: Explore best practices with rewarded ads, in-game stores, and shoppable moments that seamlessly connect play to pay.
- Brand Case Studies: Hear how Walmart is translating player engagement into real-world transactions and business impact.
