In this session...
Gaming is not a single channel, it’s an ecosystem spanning console, PC, mobile, esports, and UGC. For advertisers, the challenge is how to balance premium integrations with scalable, performance-driven media. This panel will explore where gaming fits in the broader media mix and how brands can measure success across channels. Panelists from Activision, Publicis Media, and Playstation. will share strategies for buying, scaling, and proving impact in gaming.
What You'll Learn from This Session...
- Proving ROI: Hear case studies and strategies from Activision, Publicis Media, PlayStation, and H&R Block on how to measure success across channels and demonstrate real business results.
- Ecosystem Thinking: Understand why gaming isn’t one channel but an interconnected ecosystem, spanning console, PC, mobile, esports, and UGC and how to plan accordingly.
- Balancing the Mix: Learn how to pair premium brand integrations with scalable, performance-driven media to maximize both reach and impact.
