In this session...
Gaming is now bigger than music and movies combined, with 3B+ players worldwide and half the U.S. by 2025. For advertisers, the barrier to entry is gone — buying in gaming is as straightforward as other channels, but with access to the most active and influential audiences. This keynote will decode who playable audiences are, why they matter, and how the rest of the day will show just how easy it is to plan, buy, and measure in gaming.
What You'll Learn from This Session...
- Who Plays: A clear look at the audiences behind gaming and why their scale and influence make them essential for brand strategies.
- Why It Matters: Gaming is now bigger than music and movies combined, making it a mainstream, measurable media channel.
- How to Activate & What the Rest of the Summit will Bring: Practical guidance on planning, buying, and measuring in gaming, showing marketers how easy it is to reach playable audiences today.
