In this session...
In today’s landscape, sports partnerships are no longer defined by simple sponsorships or endorsements; they’re opportunities for brands to forge deeper cultural connections.
This panel unites leaders from the brand, agency, and athlete perspectives to explore how partnerships in sports are evolving and what it takes to create lasting impact. Panelists will discuss how to identify the right fit, co-create stories that resonate with fans, and measure success in ways that go beyond impressions.
What You'll Learn from This Session...
- How brands, athletes, and agencies collaborate to build authentic connections that resonate with consumers.
- Strategies for moving beyond traditional sponsorships to create partnerships rooted in culture and storytelling.
- Ways to measure ROI and long-term impact of sports partnerships beyond surface-level metrics.
