In this session...
Is it Time to Redefine the Role? The remit of the modern marketing leader is expanding rapidly — and so are the expectations from boards, CEOs, and teams. Once seen primarily as brand stewards and storytellers, today’s CMOs are being called to do much more: drive innovation, shape customer experience, unlock new revenue streams, and lead with data-driven foresight.
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This panel brings together two CMO from different industries, a leading executive recruiter, and an emerging marketing leader to explore how the role of CMO must evolve. Together, they’ll examine the skills, responsibilities, and leadership approaches required to thrive in this new landscape — and how marketers at every level can prepare to meet the challenge. These sessions are designed to spark fresh thinking, open honest dialogue, and challenge us to tackle the issues that really matter to our industry.
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What You'll Learn from This Session...
- Expect sharp insights, bold opinions, and a reimagining of what leadership in marketing truly looks like
- Our speakers will share their uncomfortable truths, spark provocative debate and step outside their comfort zone
- Have the chance to share your own challenge and story in an open environment
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