In this session...
This panel explores how brands are driving success with B2B video from trusted networks. 91% of global marketers believe that video will help accelerate ROI more than any other format. As emerging technologies reshape decision-making, professionals increasingly turn to colleagues, creators, and experts they trust, not algorithms, for guidance. And because magic is built when brands meet buyers where trust lives, we’ll uncover how network-driven storytelling helps brands cut through the noise to be seen and believed.
What You'll Learn from This Session...
- Why professionals trust their networks for the insights that shape decisions in a world of information overload.
- How video has become the most effective storytelling tool in B2B, with creators driving influence and measurable ROI.
- Why new advertising formats are empowering brands to cut through the noise by meeting buyers where trust lives: in the feed, through authentic, network-driven content.
