In this session...
The C-suite is transforming, and nowhere is the change more evident than in the evolving role of the Chief Marketing Officer. Today’s CMOs are expected to do more than build brands—they must act with rigor and a commercialization mindset, translating creative vision into measurable business outcomes and driving B2B sales enablement. In this forward-looking session, Deloitte Digital’s US CMO Mark Singer will discuss how CMOs are stepping up as growth architects, blending financial acumen with marketing expertise.
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The C-suite is transforming, and nowhere is the change more evident than in the evolving role of the Chief Marketing Officer. Today’s CMOs are expected to do more than build brands—they must act with rigor and a commercialization mindset, translating creative vision into measurable business outcomes and driving B2B sales enablement.
In this forward-looking session, Deloitte Digital’s US CMO Mark Singer will discuss how CMOs are stepping up as growth architects, blending financial acumen with marketing expertise to deliver real value across the organization.
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What You'll Learn from This Session...
- Insights on adopting a commercialization mindset—how CMOs can partner through the funnel to drive sales and feed innovation back into the business.
- Strategies for B2B sales enablement—empowering sales teams by aligning marketing initiatives with revenue goals and stakeholder expectations.
- Approaches for building cross-functional partnerships—fostering collaboration between marketing, finance, and sales to drive sustainable growth.
- Techniques for communicating marketing’s value—using clarity, certainty, and financial language to earn trust and influence across the C-suite.
- Methods for harnessing AI and data-driven marketing—how CMOs can take ownership of advanced analytics, partner with IT to ensure buy-in, and embed AI into everyday decision-making to drive smarter, faster, and more effective B2B growth.
