In this session...
The MQL isn’t dead - it’s just incomplete. Today’s most effective B2B marketers are supplementing traditional inbound with proactive ABM motions, reading a richer mix of buying signals to reach prospects before they raise their hand. This session covers how to build a signal-based GTM approach that ensures you’re on (and ideally topping) your buyer’s Day 1 shortlist.
What You'll Learn from This Session...
- The five buckets of signals in B2B marketing
- Understanding your signals to pinpoint buyer stages
- Next steps to build a signal-based campaign strategy
