In this session...
Gen Z is the most visible generation in advertising today, appearing in 93% of U.S. ads and 78% of U.K. ads. But despite their presence on screen, their stories often lack depth and relevance. Current portrayals focus heavily on friendship, family, and sport, while critical topics like mental health, self-image, and financial pressure are rarely shown. This is not a case of underrepresentation, but of misrepresentation.
What You'll Learn from This Session...
- Explore the disconnect between perception and reality
- Gain actionable tools to help you create more accurate, resonant, and results-driven Gen Z storytelling
- Uncover the overlooked themes that matter most to Gen Z
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