In this session...
Discover how creator-led content is driving more than inspiration, it’s delivering real business results. Sarah Bachman and Stacy Carpenter reveal how culturally relevant storytelling and interactive ad experiences are transforming audience connection into sales growth. Don’t miss the live social activation that brings it all to life on stage.
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Where culture meets commerce, true influence takes shape and it goes far beyond likes and follows. In this dynamic session, Sarah Bachman of Blue Hour Studios and Stacy Carpenter of SharkNinja will explore how creator-led content is transforming from inspiration into impact, moving product, shifting perception, and driving measurable business results.
Get a behind-the-scenes look at the innovative partnership between Blue Hour Studios and SharkNinja, where cultural relevance meets cutting-edge strategy. Discover how brands are harnessing the world’s most customer-centric platforms to create richer, more interactive ad experiences that spark brand love and turn discovery into demand.
And stay tuned for a surprise live social activation that brings the power of creator engagement to life right from the stage.
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What You'll Learn from This Session...
- Creator-Led Strategy: Learn how Blue Hour Studios develops creator-first campaigns that seamlessly blend storytelling with performance.
- Cultural Relevance at Scale: See how SharkNinja connects with consumers in meaningful, authentic ways through content that resonates and drives action.
- From Influence to Impact: Understand the measurable link between creator content and business growth from awareness to sales velocity.
- Innovative Ad Experiences: Explore how brands are leveraging customer-centric platforms to build immersive, interactive campaigns.
- Live Activation: Experience firsthand how social engagement can be a real-time brand builder.
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