In this session...
In an era of endless content, AI’s real promise is autonomous, data-backed execution. Join Brian Quinn, AppsFlyer’s President & GM NA, for a high-energy guide to how top brands win with AI: scaling creative from performance data, unlocking instant analytics with MCP, and activating agentic workflows. This is your playbook to move beyond analysis paralysis and lead the next marketing renaissance.
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First, dive into AI-Powered Creative with real-world demos on turning performance data into generative AI prompts that scale winning concepts. Next, explore AI-Driven Analytics to see how marketers are using the Model Context Protocol (MCP) for custom dashboards and instant data answers. Finally, glimpse the future of Agentic Capabilities—where first- and third-party AI agents execute workflows you configure.
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What You'll Learn from This Session...
- Optimize Creative at Scale: Learn how to use performance data and case studies to fuel generative AI, turning analytical insights into high-performing creative assets.
- Unlock Self-Serve Analytics: Discover how to use the Model Context Protocol (MCP) to query complex marketing data instantly and build powerful, customer-centric dashboards without relying on BI teams.
- Envision Your AI Team: Get a first look at the future of autonomous marketing with the Agentic vision.
