In this session...
As the media ecosystem evolves, curation has emerged as a powerful mechanism for delivering clarity, control, and value across the supply chain. In this dynamic session, industry leaders unpack how curated marketplaces are shaping the next era of premium advertising. From building stronger buyer-seller relationships to surfacing the right signals and innovating through tech partnerships, this conversation will explore how curation is evolving beyond just a strategy into a movement.
What You'll Learn from This Session...
- Understand how media owners and buyers define curation and the role it plays within their advertising strategy.
- Hear how leading companies are designing curated supply chains to accomplish their SPO goals.
- Explore how the industry can align incentives without creating unnecessary complexity through curation.
