In this session...
Interview with Lauren Steinberg, EVP & Chief Digital Officer, Loblaw
With 2,500+ stores and Canada’s #1 loyalty program, Loblaw is redefining the future of in-store retail media. Lauren Steinberg, EVP & CDO, leads Loblaw Advance™ and PC Optimum™, driving digital, media, and loyalty innovation with a team of 800+. Hear how she’s positioning Canada’s largest retailer to become a global force in retail media.
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The retail media landscape is booming, but the physical store—where over 80% of transactions still occur—remains the untapped frontier. As the ultimate expression of a retailer’s brand, the store offers unmatched potential for reaching shoppers at the point of decision. Advances in data, loyalty, and digital activation now make it possible to bring the precision and measurability of online media into the aisles. This session explores how retailers can extend their media networks into the store, creating significant new revenue streams while enhancing shopper experience.
Whether you’re building a network from scratch or scaling an existing program, you’ll gain practical insights into strategy, monetization, measurement, and operations. Join us to understand why the next wave of retail media growth will be written in-store—and what it takes to unlock its full potential.
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What You'll Learn from This Session...
- In-Store as the Next Frontier Lauren will share why Loblaw sees its 2,500+ stores as a media platform, turning the physical environment—where most purchases still happen—into a powerful channel for brands.
- Data + Loyalty = Precision She’ll highlight how Loblaw Advance™ and PC Optimum™ combine retail media with Canada’s largest loyalty program to deliver hyper-targeted, measurable campaigns.
- Scaling with Digital Innovation From product and UX to technology and design, Lauren leads a team of 800+ driving digital transformation, showing how retailers can build the infrastructure to scale retail media.
- Redefining the Retailer P&L She’ll explain how in-store retail media can become a major revenue driver, reshaping the economics of retail while enhancing the shopper experience.
