In this session...
In a world of fragmented channels and the pressure to prove marketing ROI, brands need to move beyond proxy metrics, simple integrations, and periodic optimizations. This panel reveals how leading brands are unleashing a powerful new combination: next-gen TV measurement and AI.
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You'll learn how leading brands are measuring the true impact of live sports sponsorships and advertising by connecting directly to real purchase data—not legacy, vague metrics. We'll show you how this same data fuels groundbreaking AI innovations that transform omnichannel strategies, enabling always-on optimization, enhanced customer experiences, and a powerful return on investment.
Join us to transform how you think about marketing measurement and turn every dollar into a win.
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What You'll Learn from This Session...
- Discover how real purchase data is replacing outdated metrics to deliver clear, measurable ROI across channels.
- See how AI is transforming omnichannel strategies with always-on optimization and enhanced customer experiences.
- Learn how next-gen TV measurement connects live sponsorships to outcomes, unlocking full-funnel performance.
