In this session...
A journalist, an AI lawyer, a PwC partner, and an AI startup founder walk into Advertising Week — and cut through the noise.
Everyone’s talking about AI, but most are saying the same things. So what’s being missed, what’s being ignored, and what’s actually worth your attention?
For this session, IV.AI used its own technology to analyze how more than 8,000 AI companies describe themselves online — uncovering which buzzwords dominate (like “agentic” and “autonomous”), what they claim to do, and how those narratives compare to what the technology truly delivers. The result is a revealing snapshot of an industry caught between promise and performance.
Join our panel of experts as they dissect the data, demystify the hype, and explore what it all means for brands, marketers, and creators navigating AI adoption, regulation, and IP protection.
What You'll Learn from This Session...
- Real-world insights into how companies and consumers frame AI
- Clarity on where AI is delivering value — and where it’s not
- Practical guidance for using AI responsibly, creatively, and effectively
