In this session...
As the industry shifts toward an AI-first reality, are traditional creative models still built to win? For General Motors, this pivotal moment required a fundamental re-engineering of its model. Join Molly Peck of General Motors and Deborah Heslip of Monks for a candid discussion on the new strategies and partnerships required to thrive in this new era. They will explore GM’s journey beyond a traditional content supply chain to a fluid, AI-powered ecosystem designed to act in real time. Discover how GM unified its agency roster with foundational partner Monks, creating a tech-enabled powerhouse that leverages AI to rapidly trans-create, personalize and scale content across the brand portfolio. This discussion will provide the blueprint for building an agile, AI-native brand that moves at the speed of the market.
