In this session...
As media channels multiply and performance demands intensify, traditional advertising execution models are breaking under the weight of manual processes and disconnected tools. Successful ad operations increasingly require integrated AI and automation to unify media buying, data, execution and performance.
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As media channels multiply and performance demands intensify, traditional advertising execution models are breaking under the weight of manual processes and disconnected tools. Successful ad operations increasingly require integrated AI and automation to unify media buying, data, execution and performance.
This session explores how leading AdOps organizations are rising to the challenge: building fully connected media operations through strategic AI and automation. You’ll learn best practices for integrating the campaign workflow, deploying AI-generated creative at scale, using automation and API connections to dynamically generate and optimize campaigns, and centralizing media execution and reporting across channels. We’ll cut through the hype to show what practical, secure, and measurable AI adoption really looks like and give you a clear framework to reduce fragmentation, boost operational efficiency, and future-proof your AdOps strategy.
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What You'll Learn from This Session...
- Learn how AI is being used today to unify multi-channel media workflow
- Learn operational model behind scalable, end-to-end campaign automation across walled gardens and open web
- Learn how top teams are using AI to generate dynamic creative at scale, enforce compliance, optimize performance in real-time, and reclaim hours of manual effort
- Clarify how AI intersects with automation - and how to leverage both at scale
