Tracks Venues

In this session...

Transformational change isn’t just possible—it’s probable according to Jacqueline Corbelli—pioneering AdTech founder, UN changemaker, and author of Changemaker: A Modern Playbook for Creating Personal Impact and Transformational Change. From revolutionizing TV advertising to tackling global challenges, Jacqueline shares her framework for turning bold ideas into real-world results and how anyone can ignite change in business & society. If you’ve ever wondered how you can make a difference, this session will show you the way.

What You'll Learn from This Session...

  1. How to go from a “clean sheet of paper” to a real-world solution: the early opportunity Jacqueline saw with Brightline how the business has evolved to meet consumer interests and advertiser needs
  2. How magic happens when ambition meets practical application- regardless of the industry or societal problem being solved
  3. The key tenets of a successful changemaking strategy and how transformational change is attainable to anyone with the right formula

Presented with


Speakers

Michael Gewirtzman Global Vice President, Programming Advertising Week
Jacqueline Corbelli Founder, Chairman, CEO BrightLine

Event Details

Event Type Interview

Track  Game Changers