In this session...
As the advertising industry continues to evolve, brands are increasingly looking for ways to push creative boundaries while achieving measurable business growth. Creative and media agencies have operated separately and together. What works best??
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In this session, join Nick Valenti, CEO of Mādin (creative agency), and independent agency partners Joan (creative)/Crossmedia (media) as they discuss (and battle it out) what works best for the client? A one stop shop, or a tightly connected combo of agencies. Enter Kepler which is a media agency with a creative force inside its walls, using AI to combine both creative and media using the latest tech.
They’ll discuss how combining creative and media strengths allows agencies to offer a seamless, holistic approach to clients and how to ensure great work in any and all agency models.
This session will explore how several models, each with unique strengths, can drive innovation and provide a robust service to clients which helps them scale effectively.
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What You'll Learn from This Session...
- How merging creative and media expertise for a more cohesive and dynamic approach to campaigns helps draw growth and ROI
- Attendees will gain insights on how to rethink their approach to hiring agencies
- Why flexibility in agency models matters, and how choosing the right structure for your brand can fuel stronger collaboration and growth
