In this session...
TikTok is shaping a new frontier in marketing—one powered by compound intelligence, the synergy between human creativity and artificial intelligence. In this session, TikTok and NRG come together to unpack how this fusion redefines what’s possible for brands on the world’s most influential entertainment platform. Attendees will gain an exclusive look at consumer research conducted by NRG, revealing how audiences respond to AI-powered content on TikTok and why authenticity and creativity remain the core drivers of engagement.
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From accelerating content creation to decoding trend cycles in real time, generative AI offers marketers unprecedented speed and scale. But AI isn't the star of the show—it’s a collaborator. This session will illustrate how the magic happens when machine intelligence is paired with human insight to craft campaigns that are not only timely and trend-savvy but also emotionally compelling and brand-true.
In an era of automation, the brands that thrive will be those that stay human at heart. Join us to discover how to operationalize compound intelligence and forge deeper, more resonant connections with TikTok’s culture-driving community.
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What You'll Learn from This Session...
- Discover ways to build consumer trust through the transparent use of AI
- Identify strategies to empower creative teams with next-gen tools
- - Manage the evolving balance between leveraging AI-driven tools and human storytelling
