In this session...
Everyone’s chasing the next big idea—but the smartest brands know the real flex is in the data. Tools like Twilio Segment and LinkedIn’s Conversions API are helping marketers turn messy signals into sharper targeting, stronger measurement, and campaigns that actually perform. This panel will explore how brands are using data-driven activation to gain an edge—from boosting match rates to powering more relevant storytelling. Because today, it’s not about who shouts the loudest—it’s about who listens the best.
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At Advertising Week, everyone’s chasing the next big idea—but the smartest brands know the real flex is in the data. Tools like Twilio Segment and LinkedIn’s Conversions API are helping marketers turn messy signals into sharper targeting, stronger measurement, and campaigns that actually perform. Building on the insights from Rebuilding the Media Playbook: Data-Driven Growth, this panel will explore how brands are using data-driven activation to gain an edge—from boosting match rates to powering more relevant storytelling. Because today, it’s not about who shouts the loudest—it’s about who listens the best.
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What You'll Learn from This Session...
- How leading brands are cleaning up messy signals to drive sharper targeting and better results.
- Why improving data quality upstream translates directly into more effective measurement and media spend.
- How data-driven activation fuels campaigns that resonate more deeply with audiences.
