In this session...
Sports are a key stronghold for engaged, appointment-based viewing —and with that comes unmatched opportunities for brands. We’ll unpack how advertisers are tapping into the emotional intensity of fandom, using advanced measurement tools to quantify impact across platforms for full-funnel outcomes. From real-time engagement metrics to breakthrough attribution strategies, discover how sports marketing is evolving to deliver both cultural relevance and business results.
What You'll Learn from This Session...
- Harness the Power of Fandom – Discover how brands are turning the emotional intensity of sports fans into measurable business impact across the funnel.
- From Passion to Proof – See how advanced measurement tools and real-time engagement metrics are quantifying the true value of sports marketing.
- Drive Loyalty & Outcomes – Learn strategies to translate cultural relevance into long-term results like brand consideration, purchase intent, and enduring customer loyalty.
