In this session...
From shifting audience behaviors to the latest advancements in measurement, this session will explore how streaming, social, and data are shaping the way brands connect with viewers — and how success is being defined in this new era.
What You'll Learn from This Session...
- Key components of an 'engaging' video campaign
- How to ensure you're reaching and engaging your target audience effectively
- How the impact of campaigns can be measured and how brands should be established
