In this session...
In a world where every moment is shoppable, the marketing playbook is being rewritten in real time. Attention is fractured. Expectations are rising. And success means turning up the volume across every channel, without losing the human connection that makes it matter.
In this candid executive conversation, Christi Geary, EVP and Head of AMP (Advantage Marketing Partners), shares lessons from the front lines of modern marketing.
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Drawing from decades of brand and commerce leadership, Christi will unpack how marketers can orchestrate Full Volume Impact, blending insight, empathy, and innovation to drive both resonance and results.
From behavior-first thinking to omnichannel execution, this session is your backstage pass to what it takes to thrive in today’s always-on, always-shoppable world.
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What You'll Learn from This Session...
- What it means to market at full volume in a world where every touchpoint is shoppable
- Why empathy and orchestration, not just AI and optimization, drive modern brand growth
- How to blend data, creativity, and behavioral science to connect brand love with buyer behavior
- Why traditional funnels are fading, and what replaces them in today’s flattened journey
- Leadership lessons from navigating agency and marketing transformation in real time
